Artistic Resources for Powerful Branding Design
The Creative Brief
A course by Adam G , Creative Design Studio
About the video: The Creative Brief
Overview
“Here, you will learn how to distill what you’ve discovered into a plan of action for both you and the client. ”
In this video lesson Adam G addresses the topic: The Creative Brief, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ The Creative Brief In the last lesson, we saw the discovery process. In this lesson, I'll show you how to generate a creative brief. Now that you've taken in an extraordinary amount of information hopefully from the discovery process, we'll generate the creative brief. Here, you'll distill what you discovered into a plan of action for both you and the client. Just to remind you of what a creative brief actually is, it's a document that informs the creative approach and delivery of the brand identity project. It connects the creative work requested to the business goals by clearly outlinin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- 14 lessons (1h 39m)
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- Audio: English
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- Level: Beginner
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