Artistic Resources for Powerful Branding Design
Production
A course by Adam G , Creative Design Studio
About the video: Production
Overview
“Nobody knows how things should look better than you. From printers, website developers to animators, never assume that they completely “get it.” It’s important to oversee, guide, and force your vision if necessary. It’s always better to do it right in the first place rather than do it over and over. ”
In this video lesson Adam G addresses the topic: Production, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Production In the last lesson, we covered design applications. In this lesson, we'll talk about overseeing production. You know better than all how things should look. You've been living and breathing these designs for weeks, if not months. You know it like the back of your hand. From printers, website developers to animators, never assume that they completely get it. It's really important to oversee, guide, and even force your vision if necessary. It's always better to do it right in the first place than to do it over and over, because that takes a lot of time and time is money. Another ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- Audio: English
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- Level: Beginner
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