Artistic Resources for Powerful Branding Design
Setting Boundaries
A course by Adam G , Creative Design Studio
About the video: Setting Boundaries
Overview
“Don’t think of rules as constraints, but as a support system! You will learn how to make boundaries your friends. ”
In this video lesson Adam G addresses the topic: Setting Boundaries, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Setting Boundaries In the last lesson, we talked about rule breakers. Now, we'll talk about how boundaries can be your friend. Believe it or not, some of the most difficult jobs I've ever had are the ones that have no boundaries. When a client comes to us and says, "Do whatever you want, we completely trust you." It's a great opportunity, but it's also a very scary opportunity because what happens when you have every option in the world? What happens is we look to those boundaries to establish our own boundaries in order to give our work context, rather than it being all over the place. A...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- 14 lessons (1h 39m)
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- Audio: English
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- Level: Beginner
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