Artistic Resources for Powerful Branding Design
The “Rule Breakers”
A course by Adam G , Creative Design Studio
About the video: The “Rule Breakers”
Overview
“As artists and creatives, we were taught to "break the rules", push the envelope, color outside the lines, and think differently. I will teach you how the best "rule breaker" is the one that actually follows the rules and uses them to their advantage. ”
In this video lesson Adam G addresses the topic: The “Rule Breakers”, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ The "Rule Breakers" Previously, we talked about the definitions and meanings of art and design. In this lesson, I want to talk about rule breakers. As creatives, we're taught to push the envelope, color outside the lines, and think different. The reality is we live in a world of rules and I'd argue that those rules make us better at what we actually do. Sports is one of the best examples I can think of when I'm talking about rules. It's the context by which we measure everything these athletes do. They judge themselves and their performances by those rules. You know what we call athletes ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- 885 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
