Artistic Resources for Powerful Branding Design
Creativity and Boundaries
A course by Adam G , Creative Design Studio
About the video: Creativity and Boundaries
Overview
“Believe it or not, boundaries and restrictions can spark creativity. I will show you how rules can help you create space to explore, discover and come up with things you might have never thought of without them.”
In this video lesson Adam G addresses the topic: Creativity and Boundaries, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Creativity and Boundaries Previously, we saw how boundaries can be your friend. Now, we'll see how boundaries can unleash your creativity. All the talk about rules can feel restrictive and complicated, but I assure you it creates a space to explore and come up with ideas you might have not thought of without them. For example, humans tend to thrive in adversity. Some greatest inventions in history wouldn't have been invented without them. For example, light. Light came from the need to overcome darkness, to be able to see in the evening, or see predators, or to cook food. The wheel came f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- 885 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
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- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
