Artistic Resources for Powerful Branding Design
Contracts
A course by Adam G , Creative Design Studio
About the video: Contracts
Overview
“First things first. Before you start any work for a client, it’s highly important to have a solid contract in place to protect you and your client. It’s not creative, but it’s part of the process, and it's very necessary. In this lesson, I will teach you everything you need to know about contracts.”
In this video lesson Adam G addresses the topic: Contracts, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Contracts In the last video, we saw how boundaries can unleash your creativity. In this lesson, I'll teach you how to contain them within a business contract. Remember, design is a business. As creatives, we tend to forget that and want to get to the fun stuff, but it would be irresponsible of me to not stop you right now and remind you that there's paperwork involved that isn't necessarily fun, but we have to do it. Trust me, I've skipped this step many times in my history and I've learned my lessons the hard way. Now, this may seem obvious but you want to get a signed contract before yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- Level: Beginner
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