Artistic Resources for Powerful Branding Design
Brand Exploratory
A course by Adam G , Creative Design Studio
About the video: Brand Exploratory
Overview
“Now that you have all the business stuff out of the way. It’s time to get your mind working and start getting inspired and creating. I will teach you how to start working on your project while keeping the brief in the back of your mind. ”
In this video lesson Adam G addresses the topic: Brand Exploratory, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Brand Exploratory Previously, I taught you to generate a creative brief. In this lesson, we'll learn about the brand exploratory. Since you have all the business stuff out of the way, it's time to get your mind working and start getting inspired and creating but as you're doing so, always keep the brief in your mind. Take all the info you've learned about the client and establish the boundaries to work within, the formats, the colors, the styles, and the business objectives. Remember, design is a business and we are always in constant contact with our clients but at this point in the proc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- 885 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
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- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
