Artistic Resources for Powerful Branding Design
The Importance of Discovery
A course by Adam G , Creative Design Studio
About the video: The Importance of Discovery
Overview
“Now I will walk you through my discovery process for a real client and show you how it ultimately leads to their brand identity. ”
In this video lesson Adam G addresses the topic: The Importance of Discovery, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ The Importance of Discovery In the last lesson, we talked a bit about the contract, in this lesson, we'll talk about the discovery process. It's called discovery for a reason. It's your job and responsibility as a designer to learn. To learn, you have to intake as much information as you possibly can about your client. It's the only way to do it, without it you have nothing. What we like to do is initially send them what we call a project planner questionnaire. We simply configure it in Google Forms and we email it to them. It's an easy format for the clients to fill out. It may seem basi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
-
Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
- 97% positive reviews (29)
- 885 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
