Beyond the Logo: Create an Incredible Visual Identity

The importance of presentation

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (9)

673 students

Audio: Portuguese, English

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About the video: The importance of presentation

Overview

“In this class, you will see how to enhance creation and also show possibilities to your client.”

In this video lesson Marcelo Siqueira addresses the topic: The importance of presentation, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“The importance of presentation In this class we will understand the importance of a good presentation for approval of a visual identity. We designers draw and design for an audience. This already defines that there is a message in our creation, which must be understood, identified and recognized by a specific audience. So from creation we must think about how to present the rational lines and why we are making certain choices. In my view, design is not limited to aesthetics, he has to define as a function, in our case representing strategic aspects. That's why it's essential that you know h...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (9)
673 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.