Beyond the Logo: Create an Incredible Visual Identity

Font selection and icon development

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (9)

673 students

Audio: Portuguese, English

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About the video: Font selection and icon development

Overview

“Now, I will explain how to choose the visual identity font, in addition to thinking about the possibilities of icons for this universe. ”

In this video lesson Marcelo Siqueira addresses the topic: Font selection and icon development, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Font selection and icon development The time has come to choose the font for the visual identity and the icons for our universe. To do this, let's look at what we've built so far, our logo and colors. And so, we can identify some element that we can reinforce in this visual universe. We begin here with a summary of what has been raised so far in the creation. So, we have our color pattern and we also have our logo with typography. chosen and with the fitting movement that we had as creation. We can retrieve the fonts that we chose for the logo and also highlight your own logo and feature el...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (9)
673 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.