Beyond the Logo: Create an Incredible Visual Identity

Presentation

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (9)

674 students

Audio: Portuguese, English

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About the video: Presentation

Overview

“In this class, you will learn about the main stages of my career and the projects I have participated in. I hope you enjoy it! ”

In this video lesson Marcelo Siqueira addresses the topic: Presentation, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Presentation Hello, I'm Marcelo Siqueira, graphic designer and creative director. I have been working with branding and visual identity for brands for over ten years. My contact with creation began when I was little. My family, my mother, especially my aunt, have contact with art, with illustration and drawing. From then on, I was always encouraged to create, For my academic background, I ended up going through two colleges, two degrees in the creative field, one in marketing and advertising and the other in visual design. With these degrees, I ended up building my first creative repertoire...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (9)
674 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.