Beyond the Logo: Create an Incredible Visual Identity

Logo, colors and typography

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (13)

721 students

Audio: Portuguese, English

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About the video: Logo, colors and typography

Overview

“In this class, I will explain our first element, the logo. ”

In this video lesson Marcelo Siqueira addresses the topic: Logo, colors and typography, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Logo, colors and typography To understand a visual identity, we have to start from the logo, one of our main graphic elements. It arose in the first commercial relations. Understanding that identifying the item or product is the first step in making sense when creating the identification. Nowadays, we understand the logo as the largest set of identification as a synthesis of a brand. Carrying with it the main role of brand element identification. It may or may not have a symbol, it can be just typographic, can be constructed by different types of line and shape, but its main role is to be u...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (13)
721 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.