Beyond the Logo: Create an Incredible Visual Identity

Photographic look, graphic elements and compositions

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (13)

722 students

Audio: Portuguese, English

· · · · · · ·

About the video: Photographic look, graphic elements and compositions

Overview

“The time has come to focus on the last items in our visual identity system.”

In this video lesson Marcelo Siqueira addresses the topic: Photographic look, graphic elements and compositions, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Photographic look, graphic elements and compositions In this class, we will cover the last items of our visual identity system. Photography, graphic elements and compositions. For the photographic look we must always focus on the main point, in my case, the pads. They are the protagonists and those most impacted by the brand’s products. As we discussed in the class about the concept of photography, Casting and acting are essential for choosing a good photograph. The idea here is that we delve a little deeper into these technical aspects and that we are able to make good photography selectio...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (13)
722 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.