Beyond the Logo: Create an Incredible Visual Identity

Sketch of ideas

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (14)

817 students

Audio: Portuguese, English, French, Italian

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About the video: Sketch of ideas

Overview

“Here, we will explore creative possibilities and define a conceptual line. ”

In this video lesson Marcelo Siqueira addresses the topic: Sketch of ideas, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Sketch of ideas With the result of the mood board, we can start thinking about how to represent this brand. We can start by highlighting some colors, shapes, images, whatever makes sense to you already start the process of creating what was raised. First we can think of ways this word can be drawn. Because it is an onomatopoeia, we can think of compositions inclined, mainly because they are a projection of speech. The first studies can be done in any environment you feel comfortable in, whether on paper or in some software of your choice. For this project I will start directly with software...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (14)
817 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.