Beyond the Logo: Create an Incredible Visual Identity

A course by Marcelo Siqueira , Graphic Designer and Creative Director

Graphic Designer and Creative Director. São Paulo, Brazil.
Joined August 2021
100% positive reviews (13)
721 students
Audio: Portuguese, English
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch

Course summary

  • 14 lessons (1h 21m)
  • 18 downloads (4 files)
  • 13 exercises
  • Course final project

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Marcelo Siqueira

Marcelo Siqueira
A course by Marcelo Siqueira

Teacher Plus
Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.


  • 100% positive reviews (13)
  • 721 students
  • 14 lessons (1h 21m)
  • 18 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese, English
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

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Beyond the Logo: Create an Incredible Visual Identity. Design course by Marcelo Siqueira

Beyond the Logo: Create an Incredible Visual Identity

A course by Marcelo Siqueira
Graphic Designer and Creative Director. São Paulo, Brazil.
Joined August 2021
  • 100% positive reviews (13)
  • 721 students