Beyond the Logo: Create an Incredible Visual Identity
Influences
A course by Marcelo Siqueira , Graphic Designer and Creative Director
About the video: Influences
Overview
“In this class, you will see how great references in brand design and some national and international designers were fundamental in creating a good visual brand repertoire. ”
In this video lesson Marcelo Siqueira addresses the topic: Influences , which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .
Partial transcription of the video
“Influences I believe that influences are the main starting point for our creative repertoire, be it from a graphic or conceptual point of view. Therefore, the more experiences, influences and inspirations we have, but our creative repertoire expands and allows us to create new conclusions. But to better exemplify some graphic inspirations that directly impacted my design repertoire, I ended up highlighting 4 influences that were very important to my repertoire. The first of them I couldn't help but mention, who is the brazilian designer Alexandre Wollner. He is responsible for pioneering vi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beyond the Logo: Create an Incredible Visual Identity
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Marcelo Siqueira
A course by Marcelo Siqueira
Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.
With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.
- 100% positive reviews (9)
- 673 students
- 14 lessons (1h 21m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
