Beyond the Logo: Create an Incredible Visual Identity

Icons and illustration

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (9)

673 students

Audio: Portuguese, English

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About the video: Icons and illustration

Overview

“Now, I'm going to talk about the expressive importance of elements like icons and illustrations.”

In this video lesson Marcelo Siqueira addresses the topic: Icons and illustration, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Icons and illustrations To start the class, let's talk about icons. They are a set of graphical representations universal and accessible. This feature can transform brand communication into something more accessible, representative and direct. The use of icons, pictograms or shapes not textual communication has the potential to transform language into a more universal language. Because it is a visual communication, It has a greater and broader communication appeal. A good example is the red medical cross. It is a universal language that the red cross is related to a medical care point, and ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (9)
673 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.