Beyond the Logo: Create an Incredible Visual Identity

Photography

A course by Marcelo Siqueira , Graphic Designer and Creative Director

100% positive reviews (9)

673 students

Audio: Portuguese, English

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About the video: Photography

Overview

“In this class, you will better understand the role of photography in a visual language.”

In this video lesson Marcelo Siqueira addresses the topic: Photography, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .

Partial transcription of the video

“Photography In this class, we will talk about the last element to be considered within a visual identity, the photograph. It ends up being a direct element and recognition for the public in question. We can have different approaches to choosing the best photos for our language, but we must always think about the context and the representations we are seeking to generate with these choices. We can seek to represent the brand users, as in the network case, a representation of the target audience in the midst of interactions with the product. We can also be more charming and playful, like the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

Level: Beginner
100% positive reviews (9)
673 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Marcelo Siqueira

A course by Marcelo Siqueira

Teacher Plus

Graphic Designer and Creative Director

Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.

With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.