Beyond the Logo: Create an Incredible Visual Identity

Beyond the logo: create an incredible visual identity

“Thank you very much for following me this far! Now that I have shared some of the concepts of visual identity and the creative process, you can explore this power even further in your creations. Here are some tips for your course project: • Always start from the strategic points and the briefing to be worked on. • Try to create mood boards that really inspire you, that don’t just have existing visual conclusions. • Each decision and choice of visual elements must be linked to strategy, so your project communicates better with your audience. • See if your choices make sense as a whole. • Apply your creation to pieces so that your client better understands the creative potential. • When putting together a presentation, flow is always essential. • Publish your own project!

I look forward to seeing what you come up with for your project. I will comment on your work whenever possible. I also invite you to give feedback and comment on projects from the creative community. Take the opportunity to network! Collect your top images and comments and share your project by clicking the "Create your project" button. Your post will become part of your portfolio here on Domestika and will be a space for you to showcase your creativity to the community. A hug, until next time! ”

Partial transcription of the video

“Final project For you who are completing this course, I just have to thank you. I hope that in some way I have contributed to your creative process. Now you have a conceptual basis to explore a visual identity beyond logo design, with a broader vision and the potential of the elements of a visual identity system. All this will make your creation richer and more varied, having new forms of visual appeal and creative conclusions. I recommend you do some exercises creatives following the steps we took here, to seek innovative and unique results. And as you can see, we have a range of combinati...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beyond the Logo: Create an Incredible Visual Identity

• Level: Beginner
• 100% positive reviews (9)
• 673 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design