Beyond the Logo: Create an Incredible Visual Identity
Mood boards
A course by Marcelo Siqueira , Graphic Designer and Creative Director
About the video: Mood boards
Overview
“Now, I will explain the course project and how to put into practice the concepts covered in its development. ”
In this video lesson Marcelo Siqueira addresses the topic: Mood boards, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .
Partial transcription of the video
“Moodboards In this class, we will understand all these elements being used together and in practice. The idea here is to understand a little more about the final project, its characteristics and what we are looking for as a result. For the final project, you can get inspiration from other references and another briefing different from the project I'm going to use here. Speaking of briefing, let's start with it. Creating a visual identity based on all the elements we have discussed so far for a pet brand. The brand name is Meowow and it is included in the category where we can exercise all o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beyond the Logo: Create an Incredible Visual Identity
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Marcelo Siqueira
A course by Marcelo Siqueira
Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.
With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.
- 100% positive reviews (13)
- 721 students
- 14 lessons (1h 21m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
