Beyond the Logo: Create an Incredible Visual Identity
Graphic elements and compositions
A course by Marcelo Siqueira , Graphic Designer and Creative Director
About the video: Graphic elements and compositions
Overview
“To close our conceptual topics, I will talk about graphic elements and compositions. ”
In this video lesson Marcelo Siqueira addresses the topic: Graphic elements and compositions, which is part of the Domestika online course: Beyond the Logo: Create an Incredible Visual Identity. Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo. .
Partial transcription of the video
“Graphic elements and compositions In this class, we will try to understand what graphic elements and compositions are. within a visual identity system. Graphic elements are compositional assets that can support, highlight and personality for a layout. We have countless ways to manifest and use this resource. within a visual identity. One of the simplest is the famous repetition chart, the pattern. It has a graphic function without necessarily having a figurative function, thus being able to give rhythm, generate breathers and complement layouts when necessary, becoming a graphic stain that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beyond the Logo: Create an Incredible Visual Identity
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Marcelo Siqueira
A course by Marcelo Siqueira
Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.
With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.
- 100% positive reviews (19)
- 926 students
- 14 lessons (1h 21m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
