Beyond the Logo: Create an Incredible Visual Identity
A course by Marcelo Siqueira , Graphic Designer and Creative Director
Elevate your design skills with visual identity. Discover the secrets of creating a powerful brand presence that extends far beyond a logo.
Develop an incredible visual identity that goes beyond the logo. Create a complete visual system for a fictional brand, exploring colors, typography, graphic elements and icons, and applying them to digital mockups. Learn how to balance concepts and visual assets, ensuring harmony between the brand and its identity. Discover how to use photography guidelines and illustration styles to reinforce the brand’s personality.
Gain essential skills to transform ideas into impactful graphic expressions. Explore the importance of layout and composition in creating cohesive visual systems. Complete your project with the documentation needed for a professional brandbook. Immerse yourself in the creative process and learn how to present your designs effectively, ensuring consistency and clarity in every detail.
What will you learn in this online course?
14 lessons & 18 downloads
- 100% positive reviews (26)
- 1,020 students
- 14 lessons (1h 21m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopWhat is this course's project?
Develop a complete visual identity system for a fictional brand, exploring logo, colors, typography, visual elements and photographic guidelines. Create digital applications through mockups and prepare a detailed brandbook for professional presentation.
Projects by course students
Who is this online course for?
Designers and design students interested in deepening their knowledge of visual identity and improving their practical skills. People who want to create coherent and impactful visual systems, applying concepts of harmony, balance and creativity in real and fictional projects.
Requirements and materials
Extensive knowledge is not required, but it is helpful to have basic design knowledge and familiarity with software such as Illustrator, Photoshop and InDesign. Necessary materials include a computer, internet access and the programs mentioned to develop the visual project.
Reviews
Marcelo Siqueira
A course by Marcelo Siqueira
Marcelo Siqueira is an experienced graphic designer, specialized in developing visual identities and language systems for brands. With a diverse portfolio, he has collaborated with renowned companies such as GuiaBolso, Magalu, and Avon, where he played crucial roles in creating brandbooks and defining visual guidelines that ensure consistency and harmony between brands and their graphic identities.
With over a decade of experience in the market, Marcelo also has extensive experience in art direction and digital design, using tools such as Illustrator, Photoshop and InDesign. His approach combines innovation and strategy, ensuring that each project reflects the brand's values and purposes in a unique and effective way. His passion for design and dedication to continuous improvement are present in all of his work, resulting in visual systems that not only communicate, but delight and inspire.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Concept of visual language
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Introduction to the concept of visual language
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Logo, colors and typography
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Icons and illustration
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Graphic elements and compositions
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Photography
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Mood boards
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U3
Bringing visual identity to life
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Sketch of ideas
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Logo design and color combinations
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Font selection and icon development
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Photographic look, graphic elements and compositions
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U4
Presentation assembly
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The importance of presentation
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Our deliveries
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FP
Final project
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Beyond the logo: create an incredible visual identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, perfect for those with basic design knowledge who want to deepen their skills in visual identity and branding.
Basic graphic design knowledge, familiarity with software like Illustrator or Photoshop, and an interest in branding and visual communication are recommended.
You’ll learn to analyze, create, and present complete visual identity systems, including logos, typography, color palettes, graphic elements, icons, illustrations, and photography for brands.
Lessons cover case study analysis, digital logo development, typography selection, applying geometry, using negative space, and creating timeless, meaningful logos.
The course provides technical and expressive criteria for selecting and customizing typography, showing how to apply it cohesively to a brand’s identity and communication.
Yes, the course teaches how to build balanced color palettes, apply gradients, explore contrasts, and document colors for consistent use across digital platforms.
Yes, you’ll learn to create graphic elements, icons, pictograms, and accessible illustrations, and how to integrate them into a brand’s visual identity system.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Um bom curso. Recomendo para quem quer construir ou reforçar as bases.
EXCELENTE. Profissional que aplica teoria e prática do mundo real, num processo de ensino-aprendizagem eficiente. O melhor curso de brand e identidade em BR.
It's a crash course in Visual Identity. Good way to understand the concepts of it in brief time!
Maravilhoso
Muy buen curso, 100% recomendable.