Strategy-Based Brand Identity Design

Editing

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,020 students

Audio: English

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About the video: Editing

Overview

“In this lesson, I will modify the chosen logo and incorporate the typography. ”

In this video lesson Kevin Craft addresses the topic: Editing, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Editing In the last lesson, we learned all about vectors. In this lesson, we'll begin to simplify our logos. Simplicity is what we're looking for in the step. Make copies of your vectors and ask yourself, "is there anything that can be removed?" So, when I'm looking at my sources of vectors, I can lose the frame on some of these. I'm thinking about the weight, I'm thinking about the scalability. Can this logo be seen from far away or do elements disappear? We'll also look at the typography of the logo and what different font choices mean. Let's get into Illustrator. Before I start in Illust...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3020 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.