Strategy-Based Brand Identity Design

Target Persona Workshop

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Target Persona Workshop

Overview

“Now, let's dive into what a target persona is and how to conduct this brand exercise with your client. ”

In this video lesson Kevin Craft addresses the topic: Target Persona Workshop, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Target Persona Workshop In the last lesson, we talked about our keywords workshop. In this lesson, we'll be talking about the target persona workshop and how that's important to your brand. This exercise is all about identifying the design's target audience. Here we will discuss who we're trying to reach with our brand identity. By doing this, you let your client know that you understand their goals for reaching this target audience. Let's get into the workshop. So, why do we do a target persona workshop and what does that even mean? For me, this exercise is all about identifying the design...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.