Strategy-Based Brand Identity Design

Keywords Workshop

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Keywords Workshop

Overview

“In this lesson, you will learn how to do the "Keywords Workshop" to begin establishing your client's brand. ”

In this video lesson Kevin Craft addresses the topic: Keywords Workshop, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Keywords Workshop In the last lesson, we talked about strategy within design and how that's important. In this lesson, we'll talk about my first workshop, which is keywords. I do it with my clients. It helps them perceive their target audience and how that's important to their brand. This exercise is about coming up with as many adjectives as we can to come up with this new brand identity. It helps to have some cards prepared already. As you can see, I have some cards prepared on the table for my clients. I do this so often with my clients that I've designed my own set of 50 cards. I even d...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.