Strategy-Based Brand Identity Design
Course final project
A course by Kevin Craft , Design and Branding Strategist
About the final project for: Strategy-Based Brand Identity Design
Strategy-Based Brand Identity Design
“Congratulations! You have reached the end of this course. I hope you've enjoyed my workshops to learn more about brand strategy. Before we say goodbye, let's revise the different steps to complete your project.
- First, fill out the brand strategy worksheet with a client of your choosing.
- Then, create 10-50 pencil sketches. Transfer 2-3 of these into Adobe Illustrator to vectorize.
- Choose one vectorized logo. Apply color, type, and patterns based on your strategy worksheet.
- Bring your idea to life by applying the logo to mock-ups that go along with the industry of your brand.
- Create a presentation of the brand you've created. It should have a rationale page for the logo, the color choices, typography, and pattern. End the presentation with the mock-ups you've created.
Partial transcription of the video
“Final project I'd really like to thank you for taking this course. I hope you'll apply these brand strategy workshops to any of your branding projects. These tools can easily be applied to any project in graphic design, branding, marketing, illustration, and more. Remember to focus on your clients' needs and make informed decisions based on their competitors and their target audience. It's important to make a project your own and create a brand identity in a field that you're passionate about. Don't forget, less is more when it comes to your designs. And lastly, don't be afraid to put yours...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy-Based Brand Identity Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Kevin Craft
A course by Kevin Craft
Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.
Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.
- 98% positive reviews (96)
- 3,034 students
- 15 lessons (1h 59m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
