Strategy-Based Brand Identity Design

Competitive Audit Workshop

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Competitive Audit Workshop

Overview

“Next, I will talk about why a competitive audit is vital to brand strategy. ”

In this video lesson Kevin Craft addresses the topic: Competitive Audit Workshop, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Competitive Audit Workshop In the last lesson, we talked about the target persona workshop. Now we'll be talking about the competitive audit workshop and how that's important for your clients. This is the final step in my brand strategy process and arguably the most important in the series. This step is about how your brand is going to stack up against competitors within your industry. Knowing the competition is the best way to gain an advantage within your company. It's a way for you to analyze the competition, learn from their strategies, and even their design flaws. It all comes down to ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.