Strategy-Based Brand Identity Design

Strategy and Mood Board

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

· · · · · · ·

About the video: Strategy and Mood Board

Overview

“In this lesson, you will be putting your strategy worksheet together and using it to create a mood board for your client. ”

In this video lesson Kevin Craft addresses the topic: Strategy and Mood Board , which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Strategy and Moodboard In our last lesson, we did the final workshop of the series. In this lesson, you'll be compiling a worksheet together that's a visual representation of everything that we've done thus far. Now that we've strategized, it's a matter of putting it all together. Let's get going. Now that we have our strategy in place, it's a matter of putting it together. So, what is a mood board? A mood board is a collection of images or artwork that exists together on one composition. I use it as a tool to see if my line of thinking matches the client's. This is an integral step as it w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.