Strategy-Based Brand Identity Design

Influences

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Influences

Overview

“In this lesson, I will talk about who has influenced me the most in my design career. ”

In this video lesson Kevin Craft addresses the topic: Influences, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Influences In the last lesson, we talked a little bit about me. In this one, we'll be talking about my influences, starting with Alvin Lustig. In university, I was more inspired by past artists than contemporary ones, especially when it came to graphic design. That's what led me to Alvin Lustig's work. In his career, he's done many forms of design, including book jackets, posters, and interior design. He did this from the thirties up until the fifties. What I loved about his design was that he was able to use textures and shapes and interesting layouts. His typography was perfectly nestled ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.