Strategy-Based Brand Identity Design

Sketches

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,020 students

Audio: English

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About the video: Sketches

Overview

“In this lesson, I will model how to sketch out ideas according to your mood board. ”

In this video lesson Kevin Craft addresses the topic: Sketches, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Sketches In our last lesson, we completed our strategy and mood board worksheet. In this lesson, we'll be going over sketching and how that works with your brand identity. Now that we have our strategy in place, it's just a matter of putting it together. I'm going to be using a 6P pencil and watercolor paper, but you can use whatever you choose, including an iPad or an iPad pencil. This is an integral step, you'll be putting together everything that you've put forth in your strategy workshops. Before we start designing on the computer, it's important to sketch. This is where you can really ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3020 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.