Strategy-Based Brand Identity Design

Mock-Ups

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Mock-Ups

Overview

“In this lesson, you will learn how to bring your brand identity to life with mock-ups. ”

In this video lesson Kevin Craft addresses the topic: Mock-Ups, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Mockups In the last lesson, we learned all about typography systems. In this lesson, we will be learning about how to apply your brand to the mock-ups. Let me show you. So, why is mocking-up important? For one, it's a great way to show everything working together. They let your clients see holistically how your brand identity will work for them. There are many places to find mock-ups, both free and purchased. A few of my favorites are Mr. Mock-up, and Creative Market, which have free mock-ups to download each week. Then I use Envato Elements which has paid options. So now, let's get into Ph...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.