Strategy-Based Brand Identity Design

A course by Kevin Craft , Design and Branding Strategist

Design and Branding Strategist. Dallas, United States.
Joined July 2021

Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography

  • 99% positive reviews (78)
  • 2508 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography

“Every strategist has a different set of methods, but ultimately, we all seek the same outcome: learning who our clients are, what targets they have, and how they want to be perceived.”

Branding and design strategist Kevin Craft specializes in designing visual identities that help brands connect with their audience. He has worked for clients around the world from the US to Europe including The North Face, Cisco, and PepsiCo.

In this online course, he teaches you how to establish a strategy for developing powerful brand identities. Learn to create a visual system featuring typography, colors, and more from scratch and pitch it like an expert with Kevin as your guide.

Read more ↓

What will you learn in this online course?

15 lessons & 15 downloads

Importance of Brand Strategy
7 minutes, 3 seconds
Keywords Workshop
6 minutes, 12 seconds
Competitive Audit Workshop
5 minutes, 51 seconds
Strategy and Mood Board
7 minutes, 46 seconds
Sketches
10 minutes, 34 seconds
Vectors
15 minutes, 50 seconds
  • 99% positive reviews (78)
  • 2508 students
  • 15 lessons (1h 59m)
  • 15 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a visual identity for a brand of your choice, featuring a logo, color scheme, typography, and pattern design.

Projects by course students

Who is this online course for?

This course is for anyone with an interest in designing strategic brand identities. It’s particularly suited to designers looking to add value to their work.

Requirements and materials

Basic knowledge of typography is required.

In terms of materials, you will need a device with access to Adobe Photoshop and Illustrator.


Reviews

2508 Students
78 Reviews
99% Positive ratings

Kevin Craft

A course by Kevin Craft

Teacher Plus
Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Brand Strategy Workshops

    • Importance of Brand Strategy
    • Keywords Workshop
    • Target Persona Workshop
    • Competitive Audit Workshop
    • Strategy and Mood Board
  • U3

    Designing

    • Sketches
    • Vectors
    • Editing
  • U4

    Colors, Patterns, and Typography

    • Color Selection
    • Patterns
    • Typography System
  • U5

    Finalizing the Brand Identity

    • Mock-Ups
    • Putting It Together
  • FP

    Final project

    • Strategy-Based Brand Identity Design

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Strategy-Based Brand Identity Design. Design course by Kevin Craft

Strategy-Based Brand Identity Design

A course by Kevin Craft
Design and Branding Strategist. Dallas, United States.
Joined July 2021
  • 99% positive reviews (78)
  • 2508 students