Strategy-Based Brand Identity Design

About Me

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,020 students

Audio: English

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About the video: About Me

Overview

“To begin, I will tell you about my design background and my journey towards becoming a brand designer.”

In this video lesson Kevin Craft addresses the topic: About Me, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“About Me Hi, I'm Kevin Kraft. I'm a brand designer and strategist from Dallas, Texas. I always really loved storytelling growing up and graphic novels. I even made some of my own in high school. I would hand draw my own comic books and the only issue was I needed to be able to color them in. I ended up teaching myself Photoshop on the side to learn how to do it, and that's what got me interested in graphic design. I knew from doing this that I wanted to pursue a profession in graphic design at university. To get into my major at university, I had to pass a portfolio review at the end of the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3020 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.