Strategy-Based Brand Identity Design

Vectors

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,019 students

Audio: English

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About the video: Vectors

Overview

“Next, let's progress to the selection process. I will choose which sketches to vectorize in Illustrator.”

In this video lesson Kevin Craft addresses the topic: Vectors, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Vectors In the last lesson, we started sketching our designs. In this lesson, we'll begin taking our sketches and turning them into vectors. At this point, you should have plenty of logo marks to look over. Mark the ones you're excited about with a highlighter and remember, you want to choose logos that draw back to your brand strategy. It can be a keyword, a target persona, but the more the better. If you feel comfortable, you can start with Illustrator, but I prefer to scan my sketches and trace over them with guides. An easy way to do this is by using your phone. The scanning option in t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3019 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.