Strategy-Based Brand Identity Design

Putting It Together

A course by Kevin Craft , Design and Branding Strategist

98% positive reviews (95)

3,020 students

Audio: English

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About the video: Putting It Together

Overview

“In this lesson, you will learn how to put together a brand identity presentation with rationales to help your client better understand your design decisions.”

In this video lesson Kevin Craft addresses the topic: Putting It Together, which is part of the Domestika online course: Strategy-Based Brand Identity Design. Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography.

Partial transcription of the video

“Putting it Together In the last lesson, we talked about mock-ups. In this lesson, we'll be putting together the final presentation of our brand identity. Let me show you. Here, I have the color scheme and what it represents. For my rationale, I've written the following, "Colors that are warm and calming to the eyes to portray the use of this product. Color should be inspired by the natural elements such as the sun, oceans or rocks." So now, you have quite a bit to show the client. We need to put this together in a presentation that makes sense. This step is all about explaining your design ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategy-Based Brand Identity Design

Level: Beginner
98% positive reviews (95)
3020 students
5 units
15 lessons (1h 59m)
6 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design

Kevin Craft

A course by Kevin Craft

Teacher Plus

Design and Branding Strategist

Kevin Craft is a design and brand strategist from Texas, US. Growing up, he loved comic books and taught himself to use Photoshop to color them in. He knew early on that he wanted to study graphic design and went on to graduate from Savannah College of Art and Design with honors, winning several awards during his time there. After graduating, he worked as an interactive designer for Bergdorf Goodman and as an art director at a number of agencies before starting his own business.

Since then, Kevin has worked with clients all over the world in the United States, Canada, and Europe. His clients come from a range of industries, from skincare to coffee, and include The North Face, Cisco, and Neiman Marcus.