Rebranding: Create Powerful Visual Identities
Key visuals
A course by Foresti Design , Design Studio
About the video: Key visuals
Overview
“In this class, we gathered all our previous choices to build layouts, what we call "key visuals", that is, the graphic compositions that serve as a reference for brand communication. ”
In this video lesson Foresti Design addresses the topic: Key visuals, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“key visuals In this class, we will explain what key visuals are, what they are for and how to mount them. Key visual is a graphic composition that serves as a reference for a campaign or visual identity. A visual key must explain clearly and effectively the tone of the brand's communication. To make your key visuals, you will make use of all the things you developed back there: logo, photography, color, graphics, etc. It should also take into account the areas of breathing, alignment, contrast and repetition. These are the most important exercises in the development of the brand's visual la...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design
Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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- 4,368 students
- 14 lessons (1h 5m)
- 13 additional resources (2 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
