Rebranding: Create Powerful Visual Identities
Key visuals
A course by Foresti Design , Design Studio
About the video: Key visuals
Overview
“In this class, we gathered all our previous choices to build layouts, what we call "key visuals", that is, the graphic compositions that serve as a reference for brand communication. ”
In this video lesson Foresti Design addresses the topic: Key visuals, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“In this lesson. we will explore the concept of Key Visuals. their significance. and the process of them. A Key Visual is a graphic composition designed to establish a campaign's identity or visual theme. To design effective Key Visuals that accurately reflect your brand’s communication style. incorporate all previously created elements such as the logo. photography. and other established visual guidelines to color. graphics. etc. When creating a brand’s visual identity. it is essential to think about breathing space. alignment. and repetition as these elements play a vital role in refining ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design
Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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- 14 lessons (1h 5m)
- 13 additional resources (2 files)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
