Rebranding: Create Powerful Visual Identities
Typography
A course by Foresti Design , Design Studio
About the video: Typography
Overview
“Here we will talk about the importance of typography in the graphic system and we will choose fonts for the titles and texts of the visual identity we are creating.”
In this video lesson Foresti Design addresses the topic: Typography, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“Now we will choose the fonts for our visual identity. Typography is an element found in the logo as well as in the language. We can use the same for both. or not. The logo can be hand-drawn from scratch. In contrast. the language seldom employs this type of solution because it demands customization. which consumes both resources and time. Therefore. we advise opting for two or more font families for your project. Typically. we select more expressive fonts for titles and those with high legibility for extended texts. This approach ensures a balance between aesthetic appeal and readability. c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design
Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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- 4,527 students
- 14 lessons (1h 5m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
