Rebranding: Create Powerful Visual Identities
Applications
A course by Foresti Design , Design Studio
About the video: Applications
Overview
“Now let's apply the visual identity we created in simulations of physical or digital objects, which we call mockups.”
In this video lesson Foresti Design addresses the topic: Applications, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“applications Let's apply the work developed so far in mock-ups, that will enhance your presentation to the customer. Mock-ups are simulations of digital layouts or physical objects and they can be photos or 3D renders. One thing we've learned over the years is that it is not enough to show beautiful key visuals to your client, because often, he doesn't have the same level of abstraction as you, designer with a trained eye, who can see how these things are going to present themselves in the real world. That's why it's so important to do these simulations, because they demonstrate, in practic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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