Rebranding: Create Powerful Visual Identities
Photography
A course by Foresti Design , Design Studio
About the video: Photography
Overview
“Now we are going to give you some basic tips for choosing photos and composing photographic guidelines for your project so that it reaches your audience. ”
In this video lesson Foresti Design addresses the topic: Photography, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“Photography Photography is a medium for telling stories. People process this kind of image quickly and deeply. It is essential to understand from the beginning what role photography will play in the visual identity you are creating. will be functional to meet the need to show real products? Or is it just narrative, bringing sensations that we want the public to associate with the brand? For Olga Ri, we know for sure that we will work with product photos. In this case, salads. We decided to keep the salad shots already used by the customer. We see no need for change because they please us. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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- 14 lessons (1h 5m)
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- Audio: Portuguese
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