Rebranding: Create Powerful Visual Identities
Graphics
A course by Foresti Design , Design Studio
About the video: Graphics
Overview
“Here we are going to talk about the different types of illustration and show you how we design different graphics to help with brand expression.”
In this video lesson Foresti Design addresses the topic: Graphics, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“graphics When we want to manufacture a visual universe, it is essential to resort to graphics. They help us to give expression to our brand. This is especially relevant these days, where they need to stand out in a variety of formats. Let's explain the difference between abstract, figurative illustration and iconography. These are three very different things, but they are often confused. Abstract illustrations are images that, from a few elements, seek to convey a concept. They require artistic skill and creativity, but not necessarily mastery of an illustration technique. A good example of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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