Rebranding: Create Powerful Visual Identities
A course by Foresti DesignDesign Studio
A course by Foresti Design, Design Studio
Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch
The ability to extract the essence of a brand and express its aims through visual pieces is an exciting challenge that requires method and professionalism. The team at Foresti Design specializes in rebranding visual identities and in this online course, they teach you to develop a branding project from beginning to end.
Alongside your teachers, learn how to identify a brand's true character and build effective graphic pieces. Discover how to choose a color palette, typography, and graphics to create artistic and impactful compositions for clients.
What will you learn in this online course?
14 lessons & 13 downloads
Foresti Design
3 minutes, 38 seconds
Immersion
6 minutes, 3 seconds
Logo
6 minutes, 55 seconds
Typography
3 minutes, 34 seconds
Photography
2 minutes, 38 seconds
Graphics
3 minutes, 4 seconds
What's included in this course?
Begin by getting to know the story behind Foresti Design as well as a few of their pieces and accomplishments. Also discover their sources of inspiration and main influences.
Then see how the studio works, what a visual identity is, and exactly what putting together a rebranding project involves. Next, study your chosen brand in depth with the help of your teachers.
It's time to get to work! Start off by translating the main brand concepts into a mood board to later draw a logo for your project. Now explore how to choose the best typeface, color palette, and how to produce and include photos and graphics in the visual identity.
Build some layouts and key visuals to clearly express the tone of the brand's visual communication, and finish up by discovering how to turn your designs into mock-ups and put together a convincing client pitch.
Recommended software & tools for this course
What is this course's project?
Develop a visual identity to rebrand a company of your choice.
Projects by course students
Who is this online course for?
Anyone who wants to gain a deeper understanding of rebranding, visual identity, and graphic design.
Requirements and materials
To take this course, you need some basic knowledge of a vector software as well as a photo-editing program such as Illustrator or Photoshop.
Reviews
- 1 month ago
Muy buen curso
- 1 month ago
Je trouve qu'il bien structurer et beaucoup intuitif
- 3 months ago
Me pareció muy interesante.
- 4 months ago
soy diseñadora gráfica y a pesar de que este es un curso básico para mi, es increíble lo mucho que se aprende, lo inspirador que es y el muy buen material que presenta este curso, se que me ayudará mucho en mis futuros proyectos, muchas gracias, recomiendo este curso 100% en cualquier nivel que te encuentres.
- 5 months ago
MUY BUENO
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
Content
- U1
Live by design
- About Us
- Influences
- U2
Visual identity redesign
- Foresti Design
- What is visual identity?
- U3
Project development
- Immersion
- Mood board
- Logo
- Typography
- Color palette
- Photography
- Graphics
- Key visuals
- U4
Application and presentation
- Applications
- Project presentation
- FP
Final project
- Rebranding: Create Powerful Visual Identities
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for those with intermediate graphic design experience who want to enhance their skills in creating and redesigning visual identities for brands and businesses.
Yes, having basic knowledge of software like Illustrator or similar is recommended, as the course covers digital processes for creating and refining logos and visual identities.
You will learn every step of the visual identity process: research, briefing, moodboards, typography selection, color palettes, logo creation and redesign, applications across various media, and how to present projects to clients.
The course dives into experimental graphic design, including breaking design rules, Tropicália influences, screen printing, geometric illustration, modular graphics, and integrating unconventional elements into visual identities.
You will learn how to conduct visual audits, analyze competitors, identify memorable elements, define brand positioning, and propose redesign solutions aligned with strategic brand goals.
Yes, the course teaches how to structure visual presentations, build technical arguments, organize key information, and use mockups to effectively pitch visual identity and redesign proposals.
The content applies to both small businesses and large brands, showing how to tailor design processes and solutions for different industries and business sizes.