Rebranding: Create Powerful Visual Identities
Logo
A course by Foresti Design , Design Studio
About the video: Logo
Overview
“Now let's get to know the differences between the different logo shapes and give you some tips for designing your project's logo.”
In this video lesson Foresti Design addresses the topic: Logo, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“In this class. we'll focus on creating the logo. an essential element of the graphic system we are Typically. it serves as a foundational piece that guides subsequent designs. As such. you must consider has been established in earlier stages. determining which elements to preserve and which require adaptation By examining logos of well-known brands. we notice they evolve over time. often trending towards simplification. Consider Starbucks as an example; it began with a more intricate design and gradually became simpler. This pattern is typical among many famous brand logos. and became incre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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- 14 lessons (1h 5m)
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