Rebranding: Create Powerful Visual Identities

Logo

A course by Foresti Design , Design Studio

Design Studio. São Paulo, Brazil.
Joined April 2020
99% positive reviews (110)
4,368 students
Audio: Portuguese
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch

About the video: Logo

Overview

“Now let's get to know the differences between the different logo shapes and give you some tips for designing your project's logo.”

In this video lesson Foresti Design addresses the topic: Logo, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.

Partial transcription of the video

“Logo In this class, we are going to create the logo, which is the most important part of the graphics system we are developing. He is usually our starting point and you need to keep in mind what you developed in the previous steps, which aspects you need to maintain and which ones need to evolve. When looking at famous brand logos, we see they change through time and that, in general, there is a tendency towards simplification. Take, for example, the case of Starbucks. He started with a more complex design and got simpler and simpler. This happens with many other famous brand logos. There a...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Rebranding: Create Powerful Visual Identities

  • Level: Beginner
  • 99% positive reviews (110)
  • 4368 students
  • 4 units
  • 14 lessons (1h 5m)
  • 2 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe Photoshop
  • Areas

    Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design

Foresti Design
A course by Foresti Design

Teacher Plus
Design Studio

Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.

They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.


  • 99% positive reviews (110)
  • 4,368 students
  • 14 lessons (1h 5m)
  • 13 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Rebranding: Create Powerful Visual Identities. Design course by Foresti Design

Rebranding: Create Powerful Visual Identities

A course by Foresti Design
Design Studio. São Paulo, Brazil.
Joined April 2020
  • 99% positive reviews (110)
  • 4,368 students