Rebranding: Create Powerful Visual Identities
Course final project
A course by Foresti Design , Design Studio
About the final project for: Rebranding: Create Powerful Visual Identities
Rebranding: Create Powerful Visual Identities
“We have reached the end of the course. We are delighted that you have accompanied us throughout the process! We really want to see the result of your project. Before we say goodbye, here are some important steps for you to complete your final project: • Choose the brand you are going to redesign and deepen your knowledge about it. • Create one or more mood boards. • Design your brand's logo and choose appropriate typography for your brand. • Compose a color palette, define photographic guidelines, develop some graphics and synthesize everything into "key visuals". • Apply identity to mockups and create a captivating presentation. Here is an example of how you present your final project based on the presentation you are going to put together for your client:











Partial transcription of the video
“We have reached the end of our course journey. We are very happy that you joined us throughout this process and are eager to see the outcome of your project. Have you decided which brand to redesign? It could be a client's. a friend’s. or an existing one for practice purposes. This brand can belong to any business category. providing endless possibilities for creativity and innovation. Our methodology is designed for any visual identity project. Follow the steps from our classes to your process. If necessary. revisit earlier steps and reassess your decisions. This approach ensures a more ef...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
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