Rebranding: Create Powerful Visual Identities

What is visual identity?

A course by Foresti Design , Design Studio

99% positive reviews (111)

4,528 students

Audio: Portuguese, English, French, Italian

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About the video: What is visual identity?

Overview

“Now you will see what visual identity is and the particularities of a redesign project according to our work process.”

In this video lesson Foresti Design addresses the topic: What is visual identity?, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.

Partial transcription of the video

“The day I met João Carlos Calduro in college stands out vividly. His lesson focused on visual identity and began with a provocative query: "What is identity?" inscribed on the board at Lowe’s facility. And throughout the... Class. Every student responded. By the class's conclusion. he compiled and synthesized all their answers It was something like this. Identity is what makes something unique. It can be a person. a place. a brand. What do you think people recall about you? That you're talkative. that you're happy. The scent of your perfume. your style of dressing. and your manner of speaki...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Rebranding: Create Powerful Visual Identities

Level: Beginner
99% positive reviews (111)
4528 students
4 units
14 lessons (1h 5m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design

A course by Foresti Design

Teacher Plus

Design Studio

Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.

They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.