Rebranding: Create Powerful Visual Identities
Immersion
A course by Foresti Design , Design Studio
About the video: Immersion
Overview
“In this class, we will show you how to get to know the brand you are going to redesign in depth, from its soul, that is, its abstract concepts, to its body, the way the brand presents itself.”
In this video lesson Foresti Design addresses the topic: Immersion, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“In this class. we'll kick off the project by selecting a brand to redesign. The brand could belong to any industry sector. represent a client's request. assist a friend in repositioning their business. or serve merely as an example for skill enhancement purposes. This exercise will help you understand market dynamics The brand we'll focus on is Casa Bom Gusto. which provides a salad delivery service. It's crucial to note that our process isn't always straightforward. but we consistently begin with an immersion phase to This is the stage where we start grasping the brand's essence. which mea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design
Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
- 99% positive reviews (111)
- 4,527 students
- 14 lessons (1h 5m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
