Rebranding: Create Powerful Visual Identities

Overview

“In this class, we will show you how to get to know the brand you are going to redesign in depth, from its soul, that is, its abstract concepts, to its body, the way the brand presents itself.”

In this video lesson Foresti Design addresses the topic: Immersion, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.

Partial transcription of the video

“Immersion In this class, we will start our project. In order to get started, you need to choose which brand you are going to redesign. The brand can be from any segment, it can be for a client of yours, a friend who needs to reposition a business, or else a brand that already exists, that you will use as an exercise to improve your skills. The brand we are going to work with is called Casa Buongusto and offers a salad delivery service. It is important to say that our process is not always linear, but we always start with immersion. It is at this moment that we will begin to understand the s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Rebranding: Create Powerful Visual Identities

• Level: Beginner
• 99% positive reviews (110)
• 4368 students
• 4 units
• 14 lessons (1h 5m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Graphic Design, Logo Design