Rebranding: Create Powerful Visual Identities
Color palette
A course by Foresti Design , Design Studio
About the video: Color palette
Overview
“In this lesson, we'll explain the difference between color systems and show you our process for creating a unique palette.”
In this video lesson Foresti Design addresses the topic: Color palette, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.
Partial transcription of the video
“In this lesson. we'll dive into the significance of color as a key aspect of any brand. We'll explore various color systems utilized in graphic design and create a unique color palette for OgaRi. It's likely that some of the world’s most memorable and successful brands are recognized by people primarily because of their distinctive color choices. Could you spot McDonald's on the highway if it weren't for its iconic red and yellow? Or identify Red Bull without its signature blue? Some people even call Heineken beer 'the little green one.' See how colors can be so striking? They can evoke var...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Rebranding: Create Powerful Visual Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design
Foresti Design
A course by Foresti Design
Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.
They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.
- 99% positive reviews (111)
- 4,528 students
- 14 lessons (1h 5m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
