Rebranding: Create Powerful Visual Identities

Color palette

A course by Foresti Design , Design Studio

99% positive reviews (110)

4,368 students

Audio: Portuguese

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About the video: Color palette

Overview

“In this lesson, we'll explain the difference between color systems and show you our process for creating a unique palette.”

In this video lesson Foresti Design addresses the topic: Color palette, which is part of the Domestika online course: Rebranding: Create Powerful Visual Identities. Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch.

Partial transcription of the video

“Color palette In this class, we will delve into the importance of color. as an essential part of any brand. We will show you the different color systems used in graphic design and we will build a color palette for Olga Ri. It is likely that some of the most successful brands stay in your memory because of the colors. Would you recognize McDonald's on the road if not for that red and yellow? And the Red Bull blue? Think there are people who call Heineken beer "green". See how the colors are so striking? They can bring us many sensations. It is important to have a basic understanding of color...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Rebranding: Create Powerful Visual Identities

Level: Beginner
99% positive reviews (110)
4368 students
4 units
14 lessons (1h 5m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design

Foresti Design

A course by Foresti Design

Teacher Plus

Design Studio

Foresti Design is a studio in São Paulo founded by designers Eduardo Foresti, Filipa Pinto, and Helena Hennemann. Specialists in branding, print, web, and illustration, they are dedicated to building strong brands for clients of all sizes, whether a small ice cream parlor or a major airline.

They've worked on pieces for brands like GOL, Editora Planeta, Companhia das Letras, and many more, in which they were in charge of the entire process, from the creation of the name to positioning, communications, and the creation of digital and graphic materials.