Visual Identity for Creatives and Brands

Overview

“Now that we have done an in-depth analysis of the brand, we can transform all the information into a moodboard to inspire us for the development of the graphic concept. The moodboard shouldn't be underestimated! It is a real tool to help us build a visual identity consistent with our brand values.”

In this video lesson Anna Diani addresses the topic: An inspirational tool: the moodboard, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“An inspirational tool: the moodboard In this lesson we see together how to create a moodboard. Shall we using all the elements seen above. The moodboard can be real or digital. It's up to you to define what you prefer. What do you need? You definitely need to have a first glance underneath everything that embodies the value of the brand. So visually we are able to give much clearer concepts than abstract ones that we have defined up to now. So everything that is intangible how can the values, the personality of the brand, etc. be. we can actually turn it into something very practical and vi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity