Visual Identity for Creatives and Brands

Overview

“What is visual identity? It is one of the most important parts of a brand's strategy. It is used to convey a message that invests the potential customer in a second, in a moment. Just that moment when your eye and your brain meet shapes, colors and lines that, without you noticing, are already telling you a story. It is often a well-thought-out visual identity that makes the brand or product iconic.”

In this video lesson Anna Diani addresses the topic: The concept of visual identity, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“The concept of visual identity In this lesson we will not make cakes. I would love to and as you can see here we have two. A more housewife and one that is certainly more sought after. These two cakes are completely different and therefore they give you different emotions and feelings. This is exactly the visual identity. That is, they are all those elements that allow you to associate them and to give a conformation, let's say, to what you see. Obviously I'm not selling you the cake, so i'm not marketing, at the same time I'm not telling you what ingredients they are made of. And I'm not t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity