Visual Identity for Creatives and Brands

A course by Anna Diani
Brand Designer. Mantua, Italy.
Joined May 2018
, Brand Designer

Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively

  • Italian with subtitles in English
  • 100% positive reviews (19)
  • 396 students

Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively

Italian with subtitles in English
  • 100% positive reviews (19)
  • 396 students
  • Online and at your own pace
  • Audio: Italian
  • Level: Beginner
  • 15 lessons (2h 46m)
  • Available on the app
  • Italian, Spanish, English, Portuguese, German, French, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Every brand and company has their own personality. Knowing how to capture that personality and transform it into a visual identity is meticulous work that requires thorough research and attention to detail. Anna Diani, brand designer and founder of Take the point studio, helps creative people and companies identify and craft their essence.

In this course, Anna teaches you how to create a visual identity step by step and use different tools to define a brand’s attributes and style, from naming to the presentation.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The tools to develop a visual identity
  • U3
    U3. From analysis to moodboard
  • U4
    U4. Creating the visual identity
  • U5
    U5. An effective strategy
  • FP
    FP Final Project
View details

Begin by getting to know brand designer Anna Diani. She tells you a bit about her professional career, the artists who influence her style, and her personal approach to branding.

Learn about what a visual identity is and examine the tools you need to build one. Then, get to know your client and their brand and organize your ideas on the Brand Checking Canvas before analyzing the competition.

Next, conduct a brand study and focus on relationships that are crucial to its viability and growth. Define the brand’s personality to help you effectively communicate its values, attributes, and emotions. Once you’ve compiled all these insights, transform them into an inspiring mood board to create your visual identity.

Now it's time to decide on a name and design the graphic concept. Discover why creativity is key when selecting materials and formats to express a brand's personality.

Finally, Anna shows you some useful tools for introducing yourself like a professional, such as a well-crafted business card. Tie everything together by learning about follow-up strategies and why it’s important to have one to track your visual identity over time and know if it needs an update.

What is this course's project?

Analyze your brand and create your visual identity.

Who is it for?

Anyone working in a creative field who wants to build a solid visual identity, as well as creative studios and agencies.

What you need

No prior knowledge is needed to take this course. You can create your visual identity with whatever tools you’d like, from Photoshop and Illustrator to pens, pencils, and even watercolors.


396 Students
19 Reviews
100% Positive ratings

Anna Diani

A course by Anna Diani

Brand Designer

Anna Diana is a designer and the founder of the creative agency Take the point. She studied architecture in Ferrara, where she discovered and developed a passion for graphic design. After studying a master’s degree in business management, she decided to pursue a career in branding. In 2014, she opened her own studio and currently works with companies in a variety of sectors including construction, creative arts, and services.


  • U1


    • Presentation
    • Sources of inspiration
  • U2

    The tools to develop a visual identity

    • The concept of visual identity
    • Getting to know the customer: the initial questionnaire
    • Brand Checking Canvas
    • Competitor analysis 1
    • Competitor analysis 2
  • U3

    From analysis to moodboard

    • Touchpoint map
    • Brand personality checklist
    • An inspirational tool: the moodboard
  • U4

    Creating the visual identity

    • Type of naming
    • Graphic concept
    • Expressing personality through materials
  • U5

    An effective strategy

    • Present yourself with style
    • Follow-up of the strategy
  • FP

    Final Project

    • Brand strategy for creatives

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Visual Identity for Creatives and Brands. A Design course by Anna Diani

Visual Identity for Creatives and Brands

A course by Anna Diani
Brand Designer. Mantua, Italy.
Joined May 2018
  • 100% positive reviews (19)
  • 396 students