Visual Identity for Creatives and Brands

Overview

“Relationships are critical to the sustenance and growth of your brand. Who do you establish relationships with? They could be collaborators, the media, local institutions, users, end users, etc. What kind of relationships do you have? Deep or superficial? Are relationships already stable or do they need more care? Touchpoints are the points of contact between you and everyone who comes into contact with you. Let's see them!”

In this video lesson Anna Diani addresses the topic: Touchpoint map, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Touchpoint map In this lesson we see the touchpoints. Touchpoints are basically the points of contact between you and all those around you and that come into contact with you and the brand. In our work, it is essential to build relationships. So these give you the chance to grow and the possibility of sustaining your brand. What kind of relationships do you have? What degree of relationship do you establish? How well cared for are the relationships you establish? These are all questions you need to ask yourself as the points of contact with people are many. For example, they can be internal...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity